Make a Checklist
Now
that you are online and live, we should review to ensure you have
everything you need for your business. Create a checklist for yourself,
and place a test order or have a friend review your site. Some things
to consider are: do you have enough merchandise to meet initial
demand (if selling a product), have you tested your online ordering
system, does your merchant account process the orders correctly,
can you fill your orders in a timely manner?
Work on your customer relationship approach. You can send a follow
up email or include a thank you card with each order. If you are
sending out a product it is always good to add a business card and
a little sales literature to encourage future purchases.
Your customer is the most important part of your business. They
are what will keep your business alive. The most important step
in any business is an ongoing process, keeping your customer happy
and your number one priority. Do everything you can to keep current
customers and think of creative and innovative ideas to attract
new ones.
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