15 Powerful Reasons To Start A Web Site
It's easy to build a Web site. Anyone can do it for little or no
money. What is not easy is building a successful business with it.
So how do you do it? Start by asking yourself: "Why do I need
a web site? What will it accomplish for my business?"
The biggest mistake you can make is to build a Web site that doesn't
do anything for you. This may seem obvious, but too many companies
build Web sites simply because they believe it would be neat, or
because their competitors have one. Without a real purpose, a Web
site is just a complete waste of time.
By the way, there is always a good purpose for starting a web site
- you just have to discover it. Just look at all the great things
that will happen to you when you start your own web site:
- Your business will be open 24 hours a day. This means you won't
have to stay open on Thanksgiving or Christmas day. If you live
on the East Coast, people from California will still be able to
shop in your store after you close. Any time someone wants to know
your hours, location, directions, or any other details about your
company, they can get it without disturbing you.
- Low staffing costs. When you have a web site, you can offer your
products and services without hiring any extra employees. You won't
have to spend any resources on compensating or insuring your new
staff members and still be able to maintain the same level of sales
and customer service.
- Gain thousands new customers. Because anyone in the world can
see your web site, you will gain customers from other states and
countries while you are putting in the same amount of effort and
- Create an image of a well established company. The Internet is
a great medium through which you can create any image of yourself
you want. It is all in your hands: design a professional web site,
add helpful content, and your company will immediately take a step
up in the image it represents. No matter how small your business
is, with the right tools and a great desire you can make it look
like a corporation on the Web!
- Save on postage and printing costs. Think of how many cards you
mail out to let customers know about your sale. All of that can
be eliminated by putting the sale information on your web site and
inviting your customers to visit it. You can collect your customers'
E-Mail addresses and keep in touch with them about special events
in your store via E-Mail.
- Unlimited advertisement. If you ever advertised in a local newspaper,
you know the costs. You are being charged per line, per inch, and
per color. On the Web, there is no limit to how much you can put.
You can add pictures, articles, newsletters, rates, product images
and so much more! With just one web site, you can have almost unlimited
advertisement for the same low monthly cost (under $25 a month!)
- Improve communications. If you have employees or suppliers, your
web site is the best way to communicate between you and them. Changes
take effect as soon as you post them on the Web, and everyone can
see updated information without having to wait for a new database
of products, and without contacting you directly.
- Impeccable customer service. This is a dream of any entrepreneur:
"buy my product and leave me alone". By this I mean that
business owners do not like to spend time explaining to customers
how to use the product, how to install it, troubleshoot it, clean
it, move it, turn it, and whatever else can be done to a purchased
- A web site will become your best friend in meeting the needs
of your customers. It will answer all their questions. Simply create
a page of "Frequently Asked Questions" and include its
address on every receipt. This way, before they come to you for
help, they will come to your web site for answers.
- Online presence - in step with your competitors. You must think
of the Internet as a gigantic the Yellow Pages book. More and more
people use the Web to shop for information, services and products.
If you are not there - your competitors are! Can you imagine not
being in Yellow Pages and try to reach local market? Unless you
spend a lot of money on newspaper ads and other local promotions
- no one will know your business exists. The same thing with the
Internet. If people can't find your company on the Web, you might
as well not exist.
- Provide an alternate purchasing method. Many people do not like
to shop in the stores, malls and any other noisy places (I am first!).
They are afraid of long walks, pressure from sales people, sneezing
customers and bumping shopping carts. Once they discover online
shopping - they will never go back to the stores unless absolutely
necessary. By putting your products online, you satisfy the needs
of such customers and therefore succeed in one more niche.
- Showcase your work. Whether you are a real estate agent, construction
business owner or a beauty salon specialist - you can put your work
on display when you have a web site. Anytime a potential client
wants to see your past work and projects, simply refer him or her
to your site. No need to scan and mail pictures, or bring your client
to a finished building project.
- Promotional Costs are very low. When I interviewed the manager
of NY State Nissan dealership, he shared with me the costs of running
an online ad compared to a newspaper or any other printed advertisement.
He said, "We can run a whole month of advertisements online
for the same amount of money we pay for one newspaper ad!"
That's right, on an online promotion you can spend $97 a month,
while paying 10 times that much for a one-time large ad in a magazine!
- Beat your competition to the top. Competition online is huge
today! There are over 3,000,000 sites on the Web and this number
is growing. Still, I see at least 5 businesses a month who are not
online and getting a web site is not in their near future plans.
Why am I telling you this? Because if THEY don't get a web site
- YOU have a better chance at succeeding. Insurance, home improvement,
gift shops and other companies are among those I see dragging their
feet in putting their businesses online. This means if you do it
now, before EVERY company is online, you will be among the pioneers!
Yep, that's right - Internet is still in its babyhood, no matter
how many web sites there are out there. It has been less than a
decade since companies decided to use web sites as part of their
marketing strategies. Can you imagine what it will be like in 20-30
I could go on and on, but I hope you are convinced: YOUR BUSINESS
ABSOLUTELY NEEDS A WEB SITE! Click here to request a Quote TODAY!
Even if you are not planning to sell directly online, people will
find your web site and contact you about the services you offer.
You can place your web site address in your newspaper ads and any
other promotional materials to make people aware of your web site.
Milana Nastetskaya, (author of this article) is a full-time web developer
and the author of 3 books: "Create Your First Business Web Site
in 10 days!", "65 Instant Web Answers!", "How
To Install and Troubleshoot CGI scripts"