I Dont Need A Website!
by: Janice D. Byer, MVA
Once upon a time, in a small home office, a busy entrepreneur wondered
why he wasnt quite as busy as he would like to be. I
market my business as much as possible, said the entrepreneur,
who has implemented many marketing procedures while running his
Our entrepreneur, well call him Bob, runs a computer repair
business. His services allow him to provide his clients with his
expert advise, either in their offices, by email, or on the phone.
Because of this, Bob has a large potential market, both locally
Bob has a great brochure, filled with all his features and benefits;
he attends as many networking events as he can; he advertises in
the local newspapers; and he has a huge ad in the yellow pages.
But, Bob doesnt have a website. Why?
I dont need a website, do I? asks Bob. I
do everything else possible to market my business and I also get
many customers by referrals. Why would I need a website?
Glad you asked Bob! Lets see if we cant outline some
of the benefits of having a website
both locally and internationally
Your website is a live brochure that is available for anyone to
see from anywhere, no matter if they are 5 miles away or 5000 miles
For potential local clients, they may first find your company in
the yellow pages but, if they are looking for more information about
you and the services you offer, the Internet is one of the first
places they will look to do their research.
Many potential long distance clients may be in different time zones
or would rather not make a long distance call. Because of these
factors, the Internet is where they would go for more information.
Having a website enables your information to be available anytime
and, by including your email address on your site, they have a cheaper
and more convenient of contacting you.
Your website allows you to create and show much more of your information
than a print ad or brochure. The more information you provide, the
more likely a potential client will be to buy from you as they can
see everything they need to know. You can even include a little
something extra, such as tips and resources, to help your clients
see your dedication to providing topnotch customer service.
Your website also allows you to be more creative in how your present
your information than with something that is in print. You can add
bells and whistles (but not too many) that show that can be creative
in your efforts.
Many people use the Internet to find out more information about
products or services that they are in need of. Your website is a
means of offering information to those who may be researching online
before buying. If you dont have a website, how are they going
to even get a chance to see what you have to offer?
In the same respect, if a potential client has heard about you
but cant find your business card, they may turn to the Internet
to try and locate your contact information or to learn more about
Your website opens the door to a larger market of prospective clients.
Even if your service is normally only preformed locally, there is
always the potential to expand. And, you are more likely to increase
your local client base if your website is available for them to
research your service.
Even if you cater to only a specific clientele, your website can
be a place for them to visit or where they can point others to who
they are referring to you.
Your website is the one piece of marketing material that is easy
to change without a huge cost. So, if you have a special event coming
up or you want to include more information on a certain service,
you simply have your web designer make the change. And, almost instantly,
your information is fresh and visible, without the costs of re-printing
new marketing material.
We could go on and on about the benefits of having a website. In
short, having a website is the way to go these days
and, if your company does not have a website, are you losing customers?
Are they finding your competition when using the Internet but not
you? Are they wondering why you do not have a website when all of
your competition does?
Your website is your companys 24 hour advertising medium.
Why wouldnt you consider having one? Bob?
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type
Administrative & Web Design Services (http://www.docutype.net).
See this and other articles on her website. email@example.com