What Is It and How do I Get a Higher Ranking?
by: Jim Wilking
Page rank is the number assigned to your site or any site listed
on the Google search engine. Google looks at all the sites linking
to your site and tallies those links as votes for your site, thus
creating your page rank.
But don't just think you can get links from wherever, because the
quality of the links do matter. Google analyzes the page that is
linking to you. It looks at the credibility of the site that links
to you in the same way that you would analyze another person creditability
in real life. If the site that links to you is a site that is known
to be discredible, then the pages link isn't worth much.
On the other hand, if a site is highly credible and links to your
site, it will help to make your page more "important".
Getting linked to by sites that are deemed "important"
by Google will raise your page rank.
Important sites that link to you will not always increase your
page rank either though. Google combines the page rank of a site
with secret text matching techniques to make sure that pages that
link to you are relevant to your site. For example: if your site
has to do with Internet marketing and you link to a highly ranking
site about dog training, it won't do much to raise your page rank,
and it might actually hurt your page rank.
Google states that it looks far beyond just that. Google says that
they look at all aspects of a pages content and the content of the
pages linking to them to see if any given page is a good match.
So what's the bottom line. When trying to increase your page rank
take into consideration the quality of the pages that you link to
and that link to you. You don't have to be super strict - analyzing
every detail of a potential link, just take it into consideration.
This article written by Jim Wilking of e-marketing-resource.com.
Jim's site is dedicated to informing everybody about marketing and
selling on the Internet.