Google AdSense Rewards Content with Advertising
By Shelley Lowery
If you've been looking for an easy way to increase your website's
revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue program
that is taking the Internet by storm. It was specifically designed
to enable content rich sites to increase their advertising revenue
simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle
everything for you. With access to a database of 100,000 advertisers,
you'll never have to worry about finding advertisers for your website
The concept is simple. If you have a quality site that provides
content, such as articles, you may qualify to display Google AdWords
text ads on your web pages. If your site is approved, you will receive
a portion of the pay-per- click payment.
The great thing about Google's sophisticated advertising system
is that the ads that display on your web pages are relevant to your
content. They scan each page to determine what your page is about
and display the ads accordingly. This will increase your click-through
rate considerably, as relevant text ads combined with quality content
are highly effective.
Although the AdSense program is free to apply, your site will be
reviewed and must be approved in order to begin displaying the ads.
As there have been many sites turned down, you'll need to ensure
your site meets Google's criteria prior to applying. You can find
the guidelines at the following web address: https://www.google.com/adsense/policies
They're basically looking for quality sites offering content. The
keywords here are "quality and content." If your site
is under construction, loaded with advertising and/or broken images
and links, don't even waste your time applying, as you won't be
accepted. However, if you have a quality site and provide your visitors
with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you
can make. It's really that simple. If you don't have your own content,
there is a wealth of content available on Internet completely free.
Subscribe to any of the following article announcement groups to
receive new article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including: Business, Ecommerce,
Sales, Networking, Business Communication, Internet Marketing, Promotion,
AAInternet - Internet oriented articles, including: Ebooks, Ezines,
Search Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting,
Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both
physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only
receive new article submissions delivered to your email, but you'll
also have access to the archives which contain thousands of quality
Visit the following web address for further information: http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to your website,
simply create a page for each. For example, if you find ten appropriate
articles, you can create ten new content pages in which you can
display Google AdWords ads. Not only will you be adding valuable
content for your visitors, but you'll also increase your website's
traffic and revenue. It's a win-win deal no matter how you look
Once your site has been approved, you simply select the style of
ads you'd like to display and paste the code into your web pages
where you'd like the ads to display.
Although all of the ads are text ads, there are currently four
layout options to select from:
Standard 468 x 60 banner format (displays up to 2 ads)
Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the "skyscraper"
ads placed toward the top right side of your page or the "Leaderboard"
ads placed at the top of the page generally will provide a higher
click-through rate than the other two styles.
However, each page is different and will produce different results.
For this reason, you may want to test your pages and display the
style that produces the highest click- through rate.
Once you begin displaying the ads on your website, you can visit
Google and log in to your account to see how the ads are performing.
You can view the number of impressions, clicks, click-through rate
and your earnings.
If you're concerned about displaying ads that may compete with
products or services you're promoting, Google offers an option to
filter out unwanted ads. In addition, you can display the ads along
with any affiliate programs you may be promoting, as long as the
ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on the
Internet. Isn't it about time you got paid for your content?
Visit Google AdSense for further information:
Copyright © Shelley Lowery 2003.
About the Author:
Shelley Lowery is the publisher of Etips -- Web Design, Internet
Marketing and Ecommerce Solutions. Visit Web- Source.net to sign
up for a free subscription and receive a free copy of Shelley's
highly acclaimed ebook, "Killer Internet Marketing Strategies."